It’s a known fact that businesses use music to enhance the experiences of their customers by tapping in to their senses. Music can overwhelm and put you in a state of mind and behavior which will help you enjoy your experience. Similarly, casinos, being part of the entertainment industry, use music to set the mood right and according to what they want their customers to feel.
According to research journal ncbi, music has a direct effect on how people interact with the games they play. So low tempo music was linked to increasing persistence in the number of bets placed and high tempo music was used to bring out faster reaction time after placing a bet. Thus, music directly links to the goals of the casino as a business.
According to prism.ucalgary.ca, the intention of adding music to slot machines is that customers will spend more money. Additionally, casinos like https://smartphonegambler.com/pay-by-phone-casinos/ which play ambient music affect the gamers in a way that they underestimate the time gone by in playing. The science behind this is simple, if the customer is in a relaxed mood by the soothing music, he or she will play more because they are in a comfortable environment. This way more number of bets will be placed. Furthermore, gambling is game which requires calculations and a lot of thinking, the slow and soft musical ambience can aid that.
Casinos are often boisterous and loud with people shouting in victory. And if you notice the background music then it’ll most likely be one that creates excitement and energy. In such an environment, bets are placed more rapidly. This also goes with the placement of video slot machines.
Music played in casinos depends on the type of crowd it wants to attract as well. For the older crowd many casinos play jazz music while for the younger ones there upbeat, fast paced music. Similarly, music can vary throughout the day. During the day the casino might attract a different crowd which may come to the casino for a different reason or state of mind and same goes for those who come at night time to play. Another aspect is the kind of image the casino wants to portray of itself. Music can help define that clearly in the customers mind for e.g. a luxurious casino may play jazz music or invite high profile musicians for a live performance.
But it’s not just the background music; it’s also the entirety of the entire sound effects coming from the casino which enchant the customer. All of the gaming machines have sound effects which makes sure that everyone hears when there has been a victory. The loud atmosphere has been created for a purpose that is to make the customer feel a part of something which hands them their victory.
And the sounds of all the people on the floor screaming and shouting in excitement give a sense of collectiveness especially if someone wins because then that makes the person feel like they can win as well, that they also have a chance at hitting the jackpot. Casinos may also employ musicians which helps in attracting customers and providing a wholesome entertainment experience.
Similarly, the online casino games create an environment which hypes up the player and they enjoy winning even if it happens less frequently. But the downside is that gamers can choose to switch the music off.
Nevertheless, music amongst other factors has been shown by research to have a significant psychological effect on those who walk in the casino. It’s a marketing strategy that is next to a necessity for the entertainment industry to have to provide their customers with a pleasurable experience so that they walk in the doors again.