The idea put forward by author Seth Godin implores businesses to stand out if they want to best succeed.
If you pass a field full of regular looking cows, which one do you remember specifically? None of them probably. Now, if you pass a field full of cows, one of which is purple, you better believe that you’ll remember the purple one and the purple one alone.
Cully [1(1)-0] carries this mantra with him into his burgeoning pro career, and the Kildare lightweight is certainly hoping to stand out in his field, purple and proud, on Saturday night.
The Sarto southpaw features on the big Sky Sports show in Belfast at the SSE Odyssey Arena, and Cully knows it is an early opportunity to make a statement in the pros, with the likes of Matchroom boss Eddie Hearn looking on from ringside.
The 21 year old told Irish-Boxing.com that “obviously being on such a big card on only my second professional fight is huge for me.”
“It’s also a big thing for me because it just shows my team believes in my ability just as much as I do to put me on these stages so early, so I want to repay them with a big performance.”
6’2″ and covered in tattoos, Cully always stands out in the ring whether he wants to or not – and the lilywhite wants to give the important players at Sky and Matchroom something to think about at the weekend.
“I mean yeah of course obviously every time I get in to the ring I want to perform and want to show how good I am to everybody, but especially this time.”
“It’s a Matchroom show, the Sky cameras, the big lights, some of the top dogs will be there watching and of course you want to impress them.”
“I believe I will catch their eye Saturday night – apart from being a 6″2 lightweight – with my boxing ability too!”
The 2013 European Youth gold medalist debuted last month in impressive fashion, stopping Gyula Tallosi to the body in the first round at the Devenish in Belfast.
While he wasn’t in the ring for long – 42 seconds to be precise – Cully is grateful for the experience going into his first big bill
“Even in the minute I was in the ring I learned a lot,” he noted.
“It’s good just to get a feel of it all, the lights, the crowd, and everything else – it’s a different feel than the amateur game in that way.”
“Also I learned from the whole build up, the weigh-in is different, the warm up, and that type of stuff, I definitely learned a lot that will help me coming into my second fight.”
“I just can’t wait to soak up all that atmosphere and get the feel for all these big nights as I hope to one day be headlining my own huge shows. I feel like the bigger the stage, the better I perform so I can’t wait to get under the lights.”
On Saturday night Cully will face Josh Thorne [1(0)-10(2)-2] in a four rounder.
In the past year Thorne has drawn with both 6-0 prospect Charlie Williams and Chris Eubank’s son Nathanael Wilson.
The Pete Taylor-trained Cully admits that the English journeyman is “a tough cookie,” but he is not overly focusing on the opposite corner.
“If I focus on what I can do in there, I don’t need to worry about anybody,” he states.
“Hopefully I can get him out of there early.”
Kildare Boxing is proudly supported by Liffey Crane Hire
Tickets for the night cost £30, £40, £60, £100, £150 (VIP), and are available from the boxers involved or through HERE
Photo Credit: Ricardo Guglielminotti – The Fighting Irish (@ThefIrish)