PROFIT and not profile is whats important when deciding on a TV network to air Carl Frampton versus Scott Quigg argues Eddie Hearn.
IBF World Champ Frampton and WBA regular titlist Quigg seem intent on finally getting it on the ring and talks have started between Cyclone Promotions and Matchroom.
As in all big fight negotiations there are issues that needed to be ironed out and one crease that seems to need the added help of water and steam is the TV issue.
Frampton brought World Championship boxing back to terrestrial TV last month and over 2 million people watched him defend his title against Chris Avalos in sensational fashion.
CWM Cyclone would love to continue their ITV relationship and have the massive fight broadcast on terrestrial, with Barry McGuigan stressing such at platform could make both fighters household names.
However, Hearn, who has a relationship with Sky Sports, argues Sky can generate more income for both fighters by making the bout pay per view.
Some have suggested Hearn’s approach adds to the ‘cash out on Quigg’ argument, as it doesn’t look toward brand building just instant bank account buffering, but the Matchroom boss claims his duty is always to get the best deal for his fighter.
When asked about TV he said,
“That’s simple. What are the offers? The money is more important than the profile.Sky are one of the biggest broadcasters in the world. They are not some small channel.
“It is great to have ITV to be back in boxing but let us see what their offer is.
“I know the rights’ fee from Sky for this fight is going to be huge – so we will see what ITV comes up with.But as always I will present my client with the best opportunities and if they want to box on ITV for the numbers they come up with.
“That is no problem for me ,but I can guarantee you that there is not one fighter out there that doesn’t want to get paid the most money possible for every fight they are in.And if you get an opportunity like this – with two great fighters with two World titles on the line – I am going to maximise it for as much money as I can for my client.
“And if I wasn’t doing that I would not be a good promoter. I think this is a pay per view fight on Sky.”
Hearn also revealed he wasn’t sure if the clash was pay per view worthy until he seen how ‘The Jackal’ dismantled his mandatory challenger in the Odyssey Arena last time out.
“If I get this fight on Sky it will be box office.This fight has been growing and growing and a few month ago I was not sure if it was a pay per view – but now I am after Frampton’s display on ITV beating Chris Avalos.”