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Boxing, one of the most popular sports in the world, has gained recognition from various operators of online casino who are looking for ways to be a part of boxing either through sponsorship or otherwise. For centuries now, boxing has continuously remained an untainted classic, and millions of fans are delighted by this.

Several casinos have modified their business strategies in a way that makes them part of boxing and other sporting events. And live casino online sites do not only pride themselves in providing gamblers with live casino games, roulette, slot games, blackjack, table games, rewards, and jackpots. 

Today, boxing has found a home in casinos in that most casino operators do not only want to sponsor boxing events, and they are now clamoring at being hosts of various boxing events. Casino brands that sponsor boxing do this because of multiple reasons, reasons that are of benefits to the casino industry, the boxing industry, and fans of both casino and boxing who benefit from a unique gaming experience that is offered. A few of these benefits are discussed below.

  • Boxing is a Globally Recognized Sport: For centuries now, boxing has successfully built an extensive fan base with some fans who love this sport even more than they love football. People from different parts of the world are always seen around the boxing rings where they cheer boxers as they go against each other. When casinos sponsor and host boxing events, they can make huge sum of money from PPV sales, ticket sales, and broadcasting rights. PPV revenue as high as $410 million have been recorded from a single boxing event. Casinos can earn profit when they sponsor these events, especially with a headliner. 
  • Gamblers are usually Attracted to Boxing Matches: PPV revenue and ticket sales are not the only means used by these casinos to make money. Daring players to risk their money while they get entertained by the boxers is what most casinos know how to do best. Gamblers can place their live bets either on the gambling sites (provided it offers odds on matches) or at a live casino. Excellent odds on boxing events are usually provided by licensed bookies for their customers to bet on. 
  • Players usually stay back to Play Casino Games: One reason why most casino websites and operators sponsor and host boxing events is that it serves as a point of attraction for big players to their casinos. These players are usually given a chance to play a game from the numerous game they have to offer even before the boxing event begins. These big players when lucky, often win a jackpot. The significance of boxing events cannot be overemphasized, and casino establishment understands that it is strategic way to market themselves and win new clients as they build on the loyalty of old clients. One way they gain new clients when they sponsor boxing events is by offer bonuses and free spins before the main boxing event. This would encourage these clients to try new games. When they sponsor and host boxing events, they can encourage different players to visit their online site and register. They can also market their promotions through these events. Already registered members are not left out of this bliss as they are also provided with benefits like reduced commissions on games and so on. Through boxing events, casinos can educate gamblers about the new casino games, privacy policies and different terms and conditions of their games. 

Casinos and Boxing is a Divinely Made Match: Most boxing fans casino players. It is therefore not a thing of surprise that casinos serve as a home for boxing. There is a mutualistic relationship between the two. While casinos provide boxing with funds which can be used to sponsor the sport in addition to marketing boxing events, boxing, on the other hand, helps in marketing a casino brand. This relationship can also be regarded as a symbiotic relationship which would continue to exist, and casinos both live and online would not stop putting efforts towards ensuring that they not only sponsor boxing events but they also host boxing events.

Jonny Stapleton

Irish-boxing.com contributor for 15 years and editor for the past decade. Have been covering boxing for over 16 years and writing about sports for a living for over 20 years. Former Assistant Sports editor for the Gazette News Paper Group and former Tallaght Voice Sports Editor. Have had work published in publications around the world when working as a freelance journalist. Also co-founder of Junior Sports Media and Leinster Rugby PRO of the Year winner. email: editoririshboxing@gmail.com

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