WATCH: Brilliant new Beats by Dre ad depicts young Conor McGregor


Conor McGregor has come a long way.

From a young kid growing up in Crumlin and Lucan, the Dubliner is now bearing down on an unprecedented clash with Floyd Mayweather.

The former Crumlin BC amateur turned to mixed martial arts, winning four world titles, and this Saturday returns to boxing to fight at the T-Mobile Arena in Las Vegas and most likely over $100,000,000.

Ahead of the fight, Beats by Dre, who sponsor McGregor, have released the following ad.

Showing a dramatised account of McGregor’s upbringing, interspersed with clips of the man himself and, of course, music by the Notorious B.I.G., it is a brilliant watch.

Watch Conor McGregor: Dedicated below:

gym trition

frayne carpentry

Joe O'Neill

Reporting on Irish boxing the past five years. Work has appeared on irish-boxing.com, Boxing News, the42.ie, and local and national media. Provide live ringside updates, occasional interviews, and special features on the future of Irish boxing. email: joneill6@tcd.ie