From a young kid growing up in Crumlin and Lucan, the Dubliner is now bearing down on an unprecedented clash with Floyd Mayweather.
The former Crumlin BC amateur turned to mixed martial arts, winning four world titles, and this Saturday returns to boxing to fight at the T-Mobile Arena in Las Vegas and most likely over $100,000,000.
Ahead of the fight, Beats by Dre, who sponsor McGregor, have released the following ad.
Showing a dramatised account of McGregor’s upbringing, interspersed with clips of the man himself and, of course, music by the Notorious B.I.G., it is a brilliant watch.
Watch Conor McGregor: Dedicated below: